This project will focus on electrically-assisted bicycles – also known as pedelecs and e-bikes – that have a small electric motor powered by a rechargeable battery to help propel machine and rider. The amount of assistance reduces with increasing speed and cuts out altogether once the rider reaches 25kmph, or if pedalling ceases. The aim of this project is to understand how people engage with (smart) e-cycling and the issues for policy, design/product development and research that could lead to a higher uptake of e-bikes in the UK, and thereby potentially reduce carbon emissions. The project is positioned at the intersection of more traditional cycling research, mobile media studies and user-centred design, and aims to understand electric cycling as a unique mode of transport, with distinctive potential and challenges in the UK context.