Trend prediction tools
Trend prediction is a fascinating area of cultural enquiry and there are many resources out there that can help.
We are particularly fascinated by K-Hole http://khole.net/ where the idea of normcore originated. There is an insightful analysis of K-Hole here: http://bullettmedia.com/article/trend-forecasters-k-hole-on-individualism-normcore-and-freedom/
There are trend prediction tools at ECA Library that you can access online and in print, below are some examples.
WGSN: The leading online fashion trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. Access via: http://www.ed.ac.uk/schools-departments/information-services/library-museum-gallery/finding-resources/library-databases/databases-subject-a-z/database-design
Changing fashion : a critical introduction to trend analysis and meaning, by Annette Lynch and Mitchell D. Strauss, Berg, 2007. Held at ECA Library, shelf mark: TT504.4 Lyn